DESIGN VISUAL BRAND IDENTITY
Your logo is the heart of your brand. We develop unique, stylized logos that are meant to be instantly recognizable and remembered. The logo along with color pallets, graphic elements and other visuals is core to building a brand that creates an instant emotional impact. These visual brand assets are used throughout all of your packaging design, website, promotional campaigns, marketing, and sales materials etc. to reinforce the brand image.
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We take all of the research, brand development assets and messaging that we've created to develop effective packaging that stands out on the crowded retail shelves. Your packaging has only a moment to reach out and grab your customer’s attention. Its visual branding and touch points should instantly instill trust and communicate your product’s advantages and value with the ultimate goal of inducing an immediate purchase.
RESEARCH POSITIONING & BRAND STRATEGY
We always start with market research. Discovering who your competitors are at both retail and online is the first step in positioning your brand. Analyzing the strengths of both your product against the competition’s along with identifying your customer demographics can help us to define the best strategies to take to build a successful launch. Your brand should reflect the core values and worth of your company and the products it represents.
Your brand is a reflection of who you are and what your product represents.
Consumer Packaged Goods (CPG) Branding & Packaging Design Specialists
NAMING & MESSAGING
We use our experience and creative thinking to develop a name and messaging that best represents your product and connects with your target consumer. Using prior research, we apply our brand strategy to develop creative names, sub-titles, descriptions and messaging that emphasize the superior value of your product. We convey to your customers through choice words and visuals that connect with their needs and show them why your product is their best choice.
Consumer Packaged Goods (CPG) Brand Development
BRAND DEVELOPMENT & PACKAGING DESIGN